|
Happy Summer, Whether it's making a revenue goal, preparing for upcoming trade shows, or finally landing a big win, I've been talking channel strategy with founders all month. The same questions keep surfacing: "Should we be on Amazon?" "Is DTC dead?" "When do we go after retail?" So I thought, let's tackle this one head-on. Finding The Channel Strategy Right For YouEvery few years, a new go-to-market channel is crowned the next silver bullet—DTC, Amazon, TikTok Shop, retail. But the truth...
Hello, I hope you had a chance to relax and recharge over the long weekend. Summer is in full swing here in Virginia, and so are my conversations with founders. These are the patterns I’m noticing and the tools I’m sharing. Headed to the SFA's Fancy Food Show in June?Need a badge? I’ve got access to a few extras for colleagues and clients—just reply if that would be helpful. Already going? Great. But if you haven’t figured out your goals or your plan, I’ve created a focused, practical...
Hello, Thanks for making time for this. May has arrived, and with it comes more observations from my work alongside people building remarkable brands. These are the conversations I'm having now, the patterns I'm noticing, and the tools I'm sharing. Shall we begin? To Tradeshow or Not to Tradeshow? As spring turns to summer, the tradeshow calendar and the pressure to participate heat up. This past month, I've spoken with several founders questioning the conventional wisdom around trade shows...